Triumph Leyland
Triumph Spitfire. A strong survivor of that all but vanished breed, the roadster.
Take a closer look at Triumph Leyland A PERSONAL ARCHIVE OF PRINT ADVERTISING
Good advertising.
Worth another look.
Before the scroll, there was the page.
A collection of old advertisements and the stories they tell. For the curious, the creative, and anyone who still loves a good headline.
Explore the collectionThe collection 189
OLD PAGES. ENDURING IDEAS.
Volkswagen
It's the fastest you can go at 55 mph.
Take a closer look at Volkswagen
Volkswagen
It compensates for the fact that you're human.
Take a closer look at Volkswagen
Volkswagen
It has economy written all over it.
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Volkswagen
Dasher outclasses Mercedes 280E and Rolls-Royce in surprising ways.
Take a closer look at Volkswagen
Philips Magnavox
From Hollywood to Main Street, it's being heralded as the beginning of a home entertainment revolution. It's called DVD Video.
Take a closer look at Philips Magnavox
Braun
Show your face the respect it deserves.
Take a closer look at Braun
Fuji Film
I've been to the bay a thousand times, but it's only looked this way once.
Take a closer look at Fuji Film
Zippo
It works or we fix it free!
Take a closer look at Zippo
Timex
It takes a licking and keeps on ticking.
Take a closer look at Timex
Renault
After you compare it for miles per gallon, compare it for comfort per mile.
Take a closer look at Renault
De Beers
Are you one of the two million victims of engagement ring anxiety?
Take a closer look at De Beers
Western Electric
The Trimline telephone puts the whole phone in your hand.
Take a closer look at Western Electric
Gatorade
By the time your mouth gets thirsty, your body could be two quarts low.
Take a closer look at Gatorade
Jack Daniel's
A tired duck finds a quiet home abounding with cool limestone water and fine grain in Jack Daniel's Hollow.
Take a closer look at Jack Daniel's
Jack Daniel's
Jack Daniel's head distiller, Jimmy Bedford, has lots of folks looking over his shoulder.
Take a closer look at Jack Daniel's
Saab
If a car is really an extension of one’s personality, what kind of person would drive a Saab?
Take a closer look at Saab
Volkswagen
The ’78 Dasher Wagon.
Take a closer look at Volkswagen
Apple
Go through life with less baggage.
Take a closer look at Apple
TDK
Most cassettes are afraid of me.
Take a closer look at TDK
Volkswagen
Ten reasons not to buy a Rabbit GTI.
Take a closer look at Volkswagen
Saturn
The true story of Sam Foster and his remarkable calculations.
Take a closer look at Saturn
Fiat
The mid-engine makes it unique. But the price makes it exceptional.
Take a closer look at Fiat
Philips
Three-disc changer. Double-speed recording.
Take a closer look at Philips
Volkswagen
There's a bit of the beast in every bug.
Take a closer look at Volkswagen
Jack Daniel's
A new man at Jack Daniel Distillery has a lot of listening and learning to do.
Take a closer look at Jack Daniel's
Apple
How much more personal can a personal computer get?
Take a closer look at Apple
Volkswagen
Introducing Corrado. It's a quick cure for the common sports car.
Take a closer look at Volkswagen
Honda
Fasten your seat belts.
Take a closer look at Honda
Sony
Take the Sony and run.
Take a closer look at Sony
Renault
At last, a car that's slow from 'E' to 'E' is fast from 0 to 50.
Take a closer look at Renault
Volvo
Cars people swear by, not at.
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Volkswagen
Serious fun.
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Vespa
Wow. What was that?
Take a closer look at Vespa
Jack Daniel's
If the supreme judges of Jack Daniel's Whiskey don't agree, the minority rules.
Take a closer look at Jack Daniel's
Mastercard
Master Charge is becoming MasterCard.
Take a closer look at Mastercard
Bacardi
You can get to the bottom of it and never have the same drink twice.
Take a closer look at Bacardi
Phone-mate
Introducing the home appliance that answers your phone.
Take a closer look at Phone-mate
Fiat
Mario Andretti stoops to test the $2,680 Fiat 128 SL.
Take a closer look at Fiat
Sony
The Sony Action-Corder.
Take a closer look at Sony
Panasonic
Introducing the 4-channel receiver
Take a closer look at Panasonic
Kawasaki
Only $995?
Take a closer look at Kawasaki
MG
Still built with a marvelous device called the human hand.
Take a closer look at MG
Sony
Dedicated to the proposition that an enlightened listener is a happy listener.
Take a closer look at Sony
Volkswagen
The $3300 luxury car Detroit won't build.
Take a closer look at Volkswagen
Volvo
It's hard to keep your mind on the road when your back is killing you.
Take a closer look at Volvo
After Six
The Informal Formals
Take a closer look at After Six
Ducati
Ride the thoroughbred
Take a closer look at Ducati
Jim Beam
Thumbprints.
Take a closer look at Jim Beam
Sony Ericsson
Why wait when there's QuickShare
Take a closer look at Sony Ericsson
Volkswagen
With technological triumphs like this
Take a closer look at Volkswagen
Apple
Think of it as the Macintosh for people who thought they could never have a Macintosh
Take a closer look at Apple
IBM
If my six-year-old can make friends on the Internet from here to Timbuktu
Take a closer look at IBM
IBM
Right now, thousands of people are headed straight for your Web site
Take a closer look at IBM
Microsoft
Microsoft Internet Explorer 3.0
Take a closer look at Microsoft
Sprite
So tart and tingling, we just couldn't keep it quiet
Take a closer look at Sprite
Volkswagen
Remember when you were young and idealistic?
Take a closer look at Volkswagen
Fujifilm
Say, is that a digital camera video recorder MP3 player in your pocket?
Take a closer look at Fujifilm
Sony
Sony CLIÉ: a leisurely bike ride
Take a closer look at Sony
Yahoo!
Yahoo! here.
Take a closer look at Yahoo!
Macromedia
Be a Web design superhero
Take a closer look at Macromedia
OmniSky
Now you can get things done as soon as you think of them
Take a closer look at OmniSky
Creative
This is Not Your Daddy's Jukebox
Take a closer look at Creative
AT&T
We fit the world's most reliable communications network into a very small space.
Take a closer look at AT&T
UBS
The sweet taste of predictability.
Take a closer look at UBS
Samsung
Technology that works for all of us
Take a closer look at Samsung
Apple
What makes an iMac an iMac.
Take a closer look at Apple
Palm
Success is a direct result of ambition, connections, or a really good to-do list.
Take a closer look at Palm
Apple
Introducing the on-line service for people who have never tried one. And for people who have.
Take a closer look at Apple
TDK
Un-commonplace Disks.
Take a closer look at TDK
Apple
Newton connects.
Take a closer look at Apple
Netscape
Go from the dance floor to the trading floor in your pajamas.
Take a closer look at Netscape
RSA
Security Clearance
Take a closer look at RSA
Siemens
Data instead of Cash
Take a closer look at Siemens
IBM
Every 500 years or so, an exceptional printer comes along
Take a closer look at IBM
3Com
Any modem will get you on the Internet
Take a closer look at 3Com
Microsoft
Finally, someone answered the dumb phone
Take a closer look at Microsoft
Olympus
Olympus Digital Vision: It’s a lapdog / It’s virtually unreal
Take a closer look at Olympus
Fujitsu
Dine in, Monte Carlo.
Take a closer look at Fujitsu
Apple
It makes everything you do look better than before.
Take a closer look at Apple
America Online
Test Drive The Internet On America Online For 10 Hours, Free.
Take a closer look at America Online
Delphi
Explore the Internet!
Take a closer look at Delphi
Palm
Come home soon. I want to play.
Take a closer look at Palm
Apple
The world's most advanced search tool isn't on the Web. It's on your Macintosh.
Take a closer look at Apple
Pontiac
Find out how exciting room for six can be
Take a closer look at Pontiac
Honda
Home sweet Honda.
Take a closer look at Honda
Kodak
The genius is in the details.
Take a closer look at Kodak
Libbey-Owens-Ford
People aren't taking such a dim view of things anymore.
Take a closer look at Libbey-Owens-Ford
Timex
How many $50 electronics are there with an automatic calendar?
Take a closer look at Timex
Parker
The Parker 75. Because no hand is quite like the next one.
Take a closer look at Parker
Chevrolet
Walk in, America.
Take a closer look at Chevrolet
American Tourister
"Dear American Tourister: You’ll never believe this one."
Take a closer look at American Tourister
Gulf
"Something tells me that’s not a Holiday Inn."
Take a closer look at Gulf
Lincoln
Its looks tell you it's different. Its ride tells you how different.
Take a closer look at Lincoln
General Dynamics
Here's a little idea worth about $1 billion a year.
Take a closer look at General Dynamics
Chevrolet
A few smaller cars cost less. That's what they're worth.
Take a closer look at Chevrolet
Honeywell Pentax
You made Honeywell Pentax a classic.
Take a closer look at Honeywell Pentax
Polaroid
Money buys everything.
Take a closer look at Polaroid
Fotomat
How to get all of this... into this.
Take a closer look at Fotomat
Datsun
Awesome. New Datsun 280-ZX with T-bar roof
Take a closer look at Datsun
Monsanto
Chew on the bark of 2 willows and call me in the morning.
Take a closer look at Monsanto
Ford
World praise for the new World Car
Take a closer look at Ford
MGA/Mitsubishi
One system stands above the rest. Vertically. Simply. Mitsubishi.
Take a closer look at MGA/Mitsubishi
Aramco
Arabian desert dwellers engaged in traditional game
Take a closer look at Aramco
Volkswagen
You called it walking, now you call it exercise.
Take a closer look at Volkswagen
Lotus
Create a file, add sound... and what have you got?
Take a closer look at Lotus
Charles Schwab
Buy. Hold. Cell.
Take a closer look at Charles Schwab
Honda
The Honda Civic. The car we designed around a shopping bag.
Take a closer look at Honda
Global Village Communication
It was a race to be first that made you who you are.
Take a closer look at Global Village Communication
Wacom
Wacom strikes another blow for freedom
Take a closer look at Wacom
TDK
Quantity Requires Quality.
Take a closer look at TDK
Sony
A Brilliant Fusion.
Take a closer look at Sony
NEC
You are an unfinished book.
Take a closer look at NEC
JBL
JBL's new Horizon L166.
Take a closer look at JBL
Triumph
TR7: The shape of things to come
Take a closer look at Triumph
WorkSlate
You need a Workslate.
Take a closer look at WorkSlate
Memorex
Which high bias tape wins with ‘Lucille’?
Take a closer look at Memorex
Canon
How to see the world in 23 exciting ways
Take a closer look at Canon
Volkswagen
The sports car that's just as reliable as a Volkswagen.
Take a closer look at Volkswagen
Panasonic
How to buy a stereo if you're not a stereo nut.
Take a closer look at Panasonic
Jack Daniel's
Folks don't always agree on the best way to drink Jack Daniel's.
Take a closer look at Jack Daniel's
Minolta
The Minolta SR-T 101: It gets you in good with the girls.
Take a closer look at Minolta
BSA
Ready for the man who's man enough.
Take a closer look at BSA
Volkswagen
Can you spot the Volkswagen?
Take a closer look at Volkswagen
h.i.s
The Weatherall isn't just for hanging around.
Take a closer look at h.i.s
Triumph
If you plan to buy the Triumph, we hope you like crowds.
Take a closer look at Triumph
Shelby
Sitting still . . . it looks invincible
Take a closer look at Shelby
AT&T
Mr. Moss, what do you like best about our country?
Take a closer look at AT&T
Volkswagen
After I race one I drive one.
Take a closer look at Volkswagen
Maxell
If there's a Maxell cassette in this car and it doesn't work, we'll replace it.
Take a closer look at Maxell
Porsche
Optimization of Vehicle Aerodynamic Form
Take a closer look at Porsche
Sony
Set your life to music.
Take a closer look at Sony
Bausch & Lomb
One of these drops of water is really a Bausch & Lomb soft lens. Can you find it?
Take a closer look at Bausch & Lomb
Hasselblad
Of course Hasselblads are expensive. Look at the materials we use.
Take a closer look at Hasselblad
Atari
The Atari personal computers. You should know why so many people are buying them.
Take a closer look at Atari
Maxell
What's happening on this page shouldn't happen on your recording tape.
Take a closer look at Maxell
Jack Daniel's
A slight disturbance of the earth
Take a closer look at Jack Daniel's
Caravelle by Bulova
Is this the year they graduate from a Timex to a Caravelle?
Take a closer look at Caravelle by Bulova
Citizen
Quick! If it's 10:09 in Tokyo, what time is it in Tucson?
Take a closer look at Citizen
Sony
Sony eliminates the most disturbing variables in turntable performance
Take a closer look at Sony
Jack Daniel's
All Goods Worth Price Charged
Take a closer look at Jack Daniel's
Harley-Davidson
At what point does a fender go from mudguard to a work of art?
Take a closer look at Harley-Davidson
Magnavox
Very Smart.
Take a closer look at Magnavox
Volkswagen
Somewhere between adolescence and responsibility.
Take a closer look at Volkswagen
Jack Daniel's
Jack Daniel’s Whiskey has been made in Lynchburg, Tennessee for a long, long time.
Take a closer look at Jack Daniel's
Sony
Sony Tape. Full Color Sound.
Take a closer look at Sony
Nikon
Experience a sense of perfection. The Nikon FE.
Take a closer look at Nikon
Maxell
Why the tape company with the most liberal return policy has the fewest returns.
Take a closer look at Maxell
General Electric
The computer radio. At 6:00 AM, it's smarter than you are.
Take a closer look at General Electric
Memorex
Which new high bias tape wins with Mahler's Fourth Symphony?
Take a closer look at Memorex
Trojan
Someone whose opinion I respect has been advising me to use condoms. He's the Surgeon General of the United States.
Take a closer look at Trojan
Sony
To hear why Genesis records on Sony digital equipment, play them back on a Sony Compact Disc Player.
Take a closer look at Sony
Blaupunkt
A car stereo designed for people with ears. And something between them.
Take a closer look at Blaupunkt
Magnavox
Magnavox controls Sony.
Take a closer look at Magnavox
Jack Daniel's
At Jack Daniel's Distillery we're a hard-working bunch who believe in doing a job right.
Take a closer look at Jack Daniel's
Sony
Never has a compact disc player with so much going for it kept such a low profile.
Take a closer look at Sony
Jack Daniel's
Clarence Morehead takes pride in what goes into every batch of Jack Daniel’s Tennessee Whiskey.
Take a closer look at Jack Daniel's
De Beers
2 months’ salary may seem like a lot at first. Until you divide it by forever.
Take a closer look at De Beers
RCA
Presenting Dimensia with “one touch” intelligence.
Take a closer look at RCA
Panasonic
If you can read this, you need a videotape as sensitive to color as you are. Panasonic Sensicolor.
Take a closer look at Panasonic
Sorels
Sorels. A legend from Tuktoyaktuk to Toledo.
Take a closer look at Sorels
Tomy
Tell him where to go.
Take a closer look at Tomy
Pioneer
Most video systems treat you as if you were deaf.
Take a closer look at Pioneer
Jack Daniel's
At Jack Daniel's Distillery, in Lynchburg, Tennessee, we don't believe in hurrying our summers.
Take a closer look at Jack Daniel's
Brother
Every time you type a mispelled (beep) wurd, (beep) it beeps!
Take a closer look at Brother
Commodore
If you own an Apple IIc, you’d have to add three more Apple IIc’s...
Take a closer look at Commodore
Panasonic
Hear to eternity. This Panasonic with auto-reverse lets the music go on forever.
Take a closer look at Panasonic
Seiko
Anywhere you go, Seiko.
Take a closer look at Seiko
Jack Daniel's
Jack Daniel's Tennessee Whiskey is a 100% natural product. Herb Fanning loves to talk about that.
Take a closer look at Jack Daniel's
Sony
With Sony’s short-wave radio even a spy can have a home life.
Take a closer look at Sony
Timex
Anything less than an electric watch is just that.
Take a closer look at Timex
Swissair
Swissair shows you where its Hostesses are likely to draw the Line.
Take a closer look at Swissair
Hitachi
Remember those hours you spent showing her how you wind things, turn things, balance elements and unbalance others to get good sound?
Take a closer look at Hitachi
RCA
Does your television automatically capture all these shades of Jupiter? Ours can.
Take a closer look at RCA
American Motors
An unfair comparison between the AMX and...what?
Take a closer look at American Motors
Minolta
The Minolta SR-T 101: It puts the fun back into photography.
Take a closer look at Minolta
Universal Genève
Man on the moon!
Take a closer look at Universal Genève
Pioneer
The only CD changers that take 3 ads to explain.
Take a closer look at Pioneer
Van Heusen
I’ll bet those are the only unsleepy pajamas in the world.
Take a closer look at Van Heusen
Budweiser
No additives, please!
Take a closer look at Budweiser
Timex
Just because a watch is electric, its price doesn’t have to be a shocker.
Take a closer look at Timex
MG
The octagon spirit: Some of us have it. Some don’t (Pity!)
Take a closer look at MG
Lambretta
What kind of a nut buys a Lambretta?
Take a closer look at Lambretta
Voigtländer
With VOIGTLANDER, your pictures will show more than you’ve ever seen before.
Take a closer look at Voigtländer
Honda
You meet the nicest people on a Honda
Take a closer look at Honda
Gillette
The Gillette Techmatic Razor. For very special occasions.
Take a closer look at Gillette
Jack Daniel’s
Recalling the old days at Jack Daniel’s brings to mind the time the new tax man discovered Tennessee whiskey.
Take a closer look at Jack Daniel’s
Sanyo
Can you stop him when your tape runs out?
Take a closer look at Sanyo
Benjamin
When nations work together…
Take a closer look at BenjaminNo ads in this corner of the archive. Yet.
Try another decade, industry, or tag, or reset the filters to see everything.
A growing collection, one page at a time.
A NOTE FROM THE COLLECTORWhy keep
Why keep
old advertisements?
They’re more than marketing artifacts.
They’re cultural time capsules.
Old advertisements—from 30, 40, even 50 years ago—offer a small but vivid window into the world as it once was: how people lived, what they desired, what they valued, and how businesses spoke to them.
As marketers and designers, we can learn a great deal from these vintage ads. The craft of storytelling within a single frame, the play of typography, the rhythm of long copy, and the quiet confidence of a well-written tagline.
These ads remind us that creativity once had patience. This curated collection is my way of preserving that legacy—a library of inspiration, and a place to rediscover what made advertising an art form in the first place.